Riso Printing Solutions were working with Incisive Media on a successful multi-channel educational campaign, even though printing is considered to be a forgotten marketplace. This campaign was already achieving the right numbers, but they decided to try an innovative approach using an unusual combination of video and animation, to drive home some interesting messages about the printing market.
Riso Printing Solutions
Our client’s education campaign was already doing well – but to make it work as hard as possible, they wanted to try something new. So they asked us to come up with an innovative way of driving home some key messages about the print market.
The aim: to highlight the benefits of working with Riso, a relatively new and unknown company, against the likes of Cannon and Rank Xerox.
What did we do?
We created a 2D cartoon animation, finished in After Effects, featuring compelling animated characters, a quirky script and a fresh new style.
The finished cartoon worked hard both to promote Riso as the innovators – and dispel the myth that print is dull. What’s more, the whole project was completed in less than a month.
Engagement figures for the campaign tripled, and sales dramatically increased. The animation is now regularly used by their sales people and it’s been taken up internationally by the company. As a result, we now produce a monthly video communication for them.