What did we do?
We looked into how we could expand LoopUp’s beautiful logo and translate that across an entire animation.
Using Adobe Illustrator, we created characters and objects that would be featured in an office environment, then laid out an animatic in Flash with a professional voiceover and bespoke soundtrack.
Finally, we made the most of Adobe After Effects, adding a cardboard overlaid effect to accentuate the depth of the characters, and giving the entire infographic a stylish paper cut-out style.
The LoopUp team was thrilled with how the infographic demonstrated the system’s functionality and ease of use, while keeping the message fun, interesting and accessible.