Did you know that every year in May, there is a Rabbit Awareness Week? We’re all big animal lovers here and when we were asked by the RSPCA to create a small video, showcasing happy bunny awareness, we couldn't wait to get started!
What We Did
- Character Animation
Did you know every year in May, there’s a Rabbit Awareness Week? We’re all big animal lovers here, so when the RSPCA asked us to create a video showcasing how to keep bunnies happy and healthy, we hopped up to the plate.
What did we do?
We took snippets of videos that people all over the world had taken of their happy bunnies and edited them into a fun, exciting music video.
Most of the footage was shot on camera phones, so we had to make sure the quality was consistent throughout. We added a bespoke, upbeat soundtrack and some comical sound effects to give it a real You’ve Been Framed vibe.
Finally, we used Illustrator and Adobe After Effects to create beautiful 2D animations that bookended the videos. These animations bounced around the screen like happy-go-lucky rabbits.
The RSPCA team thought the video was a fantastic celebration of Rabbit Awareness Week, encapsulating everything that makes rabbits so fun and popular.