The RSPCA came to us looking a digital solution for reaching an audience that they would not normally reach. The problem is that the RSPCA were overwhelmed and their research told them that 1 in 4 people who bought a puppy got rid of that puppy in the first year. The RSPCA were looking for a way to educate potential puppy owners in how to chose a puppy in the first place.
We created a campaign and digital destination with an animated video. This video was easy to use and was broken into chapters. You could scroll along and easily progress to the aspects useful to you. This entertaining approach was created to make the content more attractive to a new audience that would not normally read long documents on the subject.