Research shows that 1 in 4 people who buy a puppy get rid of it within the first year. So the RSPCA wanted a digital campaign that educated potential puppy owners in how to choose a puppy in the first place.
What did we do?
We created an informative, highly engaging campaign and digital destination with a fun, friendly, animated video at its heart.
The video was easy to navigate and was broken down into useful chapters, covering everything from the caring responsibilities to the financial implications of having a puppy in the home. People could scroll along and find the topics they most interested them.
The RSPCA team were thrilled with the campaign. They were particularly excited about engaging an audience that they wouldn’t normally reach.
If you have an idea you’d like to chat about, we’d love to hear from you!