Incisive Media was about to launch a very special web product aimed at Financial Fund Managers and their clients. This innovative product would help to connect and manage old and new client relationships more effectively. It was a new concept, however, and needed to be launched in an easy-to-grasp manner.
When Incisive Media created a new product for financial fund managers, they asked us to help them launch it with a short animation, using the graphics and icons that were already part of their brand.
What did we do?
Using a mix of 3D and 2D animations in After Effects, we created an animation that highlighted key benefits by housing them within a ‘fund catalyst box’. We then made clever use of movement, spinning the box around to switch between the perspectives of the fund manager and their clients.
The animation led to a large rise in sign-ups to the service and a drastic improvement in sales. We were also asked to produce the animation in HD, so that it could be used at events and in presentations to potential clients.