Here at Mind Orchard we just love the strong brand of Bacardi and the memories it holds for us! We have all appreciated Bacardi on a sunny summer eve by the beach, at one time or another. So having the chance to work with them, to create a range of exciting animations, was a real chance for us to showcase our 3D talent, and to show off the huge variety of cocktails: from Bacardi’s ‘Apple Jack’ to ‘Velvet Elvis’. We were asked to take on the project working from two different angles.
This brief, to show off the huge variety of Bacardi cocktails, gave us a chance to showcase our 3D animation talent – not to mention bringing back fond memories of enjoying a drink or two on our summer holidays!
It was a brief of two halves: first, use animation to demonstrate the cocktail recipes in a fun and creative way. Then, create bespoke drinks menus that could be displayed on plasma screens in pubs and bars across the UK
What did we do?
We used 3D animation to show off the different cocktails, which sounds straightforward, but actually meant building a customised particle and fluid engine, to realistically simulate the way liquid moves.
We storyboarded each cocktail by hand first, then created the animatics in Adobe Flash before sending our work to the 3D team to create the videos. 3D technology also featured in the drinks menus, which were created using 3D cameras to give a real sense of depth.
Bacardi sales increased by 600% on the cocktails featured in our animations. We’ll drink to that!